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Social Media Crisis Tips
What's new in the world of Crisis?

What

If your company suffered a major incident today, involving human casualties and/or environmental damage, how would you deal with the inevitable media onslaught?

Simply put, a corporate or business crisis is any unexpected event that has, or carries with it the threat of having, an adverse effect on the business, its products and services or its key employees.

Crises can include anything from a product recall to a workforce layoff to an inappropriate remark attributed to a company executive in the press to maritime disasters. All crises have the potential to set off a public chain of events that have the potential to severely impact a client's bottom line.