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Don't forget the employees...

One of the most overlooked, yet important, crisis communications audiences is a organization's own staff. A thorough crisis communications plan must always include informing employees of any developments, and to keep them abreast of the organization's point of view. Staff morale is always a crucial issue during a crisis, as well as how they communicate to friends and family about any issues facing a organization. To keep staff morale from declining during a crisis, it is crucial to keep staff informed as much as possible.