What's new in the world of Crisis?

An early look at Super Bowl XLVII Commercials

Every year the Super Bowl brings commercial excitement.  This year spots are selling (30 seconds) for $4m.  Lets take the opportunity to watch what happens at Super Bowl time, which brands can communicate effectively and what crises arise.

It’s early yet, but there are two stories to follow:

1 – Taco Bell (headquartered in Irvine) have already pulled their Anti-Vegetarian commercial due to pressure groups.

News story here

A copy of the commercial here


2 – VW have a solid history of winning ads at the Super Bowl – you’ll remember the Star Wars commercial from 2011 - here.

Here is what looks like the new hit for 2013.


What do you think?

What is your favorite past Super Bowl ad?

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